Espace is the first "MPV" in the world, launched in 1984 by Renault. But today the market is filled with cars that are very similar to each other. And nobody talk about it anymore.
The task was to put Espace back into the conversation during the social media era, presenting it as the most performing model in terms of space.
Espace offers more space to everyone. Once more. That's why we launched ExtraEspace the app that gives you more space for your tweets.
The standard limit of 140 characters, becomes much wider with our application. The user just has to launch it, write a 280 characters message and then tweet it. The app will post the tweet directly on the user's profile.
With ExtraEspace 9,118 users had all the space as they wanted. 10,102 tweets too. 1,186 test drives were booked with the app. Sales increased by 50%.
#ExtraEspace became a trending topic in Italy.