Young Lions is a competition for young creative couples under 28. The entrants are given a brief by a charity and are given 24 hours to respond to it. Our client was the theatre company "La compagnia delle frottole", the task was to create a digital campaign to bring the audience closer to the company.
The idea was to give users control over a live show.
With the hashtag #ColpoDiScena everyone can direct the show in real time.
Gold – Cyber category
I had the shortest celebration ever (2 days) because of an obsolete rule that disqualified my copywriter and I.
The following year the rules changed. Read the full story.
Client: La Compagnia delle Frottole
Role: Art Director
© Santi Urso 2018