On September 2014 Dacia presents Duster Freeway, a new version of its historical Duster. It's a car designed for those who love to explore the city. How could we involve the city explorers in a social media campaign?
The city guides are all the same, they suggest always the usual and most common places. But only the real city explorers know those secret spots that make a city beautiful.
We launched the first Social City Guide, a guide made by the people. Everybody was able to send his own suggestions about the most secret and interesting places worth sharing.