Role: Digital Art Director

Dacia

Sponsor Day

During the financial crisis, people choose Dacia only for its low cost cars, but they don'r discern the brand from direct competitors. That's why we had to increase the value of the brand to its customers, starting with small business owners.

Idea

Dacia offered its sponsor space on Udinese's football shirts to small sized companies. A life saving opportunity for business owners to become Udinese's sponsor for one Serie A leage game. The 3 winners of the online contest were guaranteed high visibility of their company name in PR, TV, digital and during live football matches.

Awards

2_Cannes Lions
1_Eurobest
1_Clio
1_PIAF
4_ADCI

Heineken

The Candidate

Dacia

Sponsor Day

Young Lions 2013

#ColpoDiScena

Young Lions 2015

Full-time Child

Dacia

Adventurize your life

Renault

Extra Espace

Unicef

Extra Gift

Coca-Cola

Happiness Wave

Eurobest Young Competition 2014

Save a hero

Visionlab

Captcha Easy Reader

Dacia

Social City Guide

Vicks

The Scented Banner