McDonald’s

The New McDonald's

The New McDonald's

During 2017, McDonald’s changed a lot.
It introduced screen ordering, table service, delivery and the restaurants were totally redesigned. In order to show this new face, we used its oldest face, Ronald McDonald and gave him a fresh new look.

Ronald1
Ronald2
Ronald3
Ronald_M_01
Ronald_M_02
Ronald_M_03

Client: McDonald’s
Agency: Leo Burnett
Role: Art Director
Year: 2017

© Santi Urso 2018